One of the primary arguments to promote New Media Marketing is the premise that traditional advertising is losing its influence on consumers. Backed by statistical evidence demonstrating a growing trend of consumers making purchasing decisions off Internet research and referrals. These advocates strongly adhere to the notion that consumers are more inclined to believe feedback from like-minded peers than corporate marketing verbiage dispersed through traditional television, radio, direct mail, or newspaper advertising.

Although businesses would be exposing certain weaknesses to the marketplace by allowing individuals, or even competitors, to post critical comments, responding with an honest and transparent answer designed around solving the issue at hand may mitigate potential risks.

New Media Marketing is most effectively marketed by Internet-driven technology such as blogs, RSS, Web video productions, and podcasts.

The growing use of New Media marketing also means that there is a growing responsibility to manage brand and search engine reputation which is often overlooked in the management process.

Reputation management is the process of tracking an entity’s actions and other entities’ opinions about those actions; reporting on those actions and opinions; and reacting to that report creating a feedback loop. All entities involved are generally people, but that need not always be the case.

Reputation management has come into wide use with the advent of widespread computing.

Search Engine Reputation Management (or SERM) tactics are often employed by companies and increasingly by individuals who seek to proactively shield their brands or reputations from damaging content brought to light through search engine queries. Some use these same tactics reactively, in attempts to minimize damage inflicted by inflammatory (or “flame”) websites (and weblogs) launched by consumers and, as some believe, competitors.

Given the increasing popularity and development of search engines, these tactics have become more important than ever. Consumer generated media (like blogs) has amplified the public’s voice, making points of view – good or bad – easily expressed.

Search Engine Reputation Management strategies include:

* Search engine optimization (SEO)
* Online Content Management

Because search engines are dynamic and in constant states of change and revision, it is essential that results are constantly monitored.

Ultimately, engagement marketing attempts to connect more strongly consumers with brands by “engaging” them in a dialogue and two-way, cooperative interaction.

For decades, consumers would simply watch a commercial or look at a print ad that advertisers produced. That’s one-way communication and doesn’t qualify as engagement, where consumers participate, share, and actually interact with a brand. The brand and the “brand experience” are directly taken to them through interactive channels of retail, digital and live events. Rather than wait for the consumer to find it, the brand takes itself directly to the consumer with campaigns that resonate on a personal level.

Transparent marketing is a strategy used to personalize the content marketed to a customer by engaging them in Web 2.0 social media technologies such as blogs, live chat and product ratings. Through these web based technologies, companies are able to provide true transparency to their company and products, good or bad. In addition, they are able to build trusting and lasting relationships with their customers.

The GaterTail Interactive Mobile Marketing trailer (also referred to as the Branded Activity Trailer “BAT Trailer”) provides for the ultimate consumer experience by combining printing, publication, out-of-home, Internet marketing, point of sale, promotional items, digital marketing, In-game In-store demonstration, and Brand Ambassador Word of Mouth into a high quality mobile trailer footprint. The GaterTail can be combined with external events to create a fully immersed transparent consumer experience or can stand alone as “the event” creating the opportunity to engage with the consumer on many levels including site, sound, touch, interactivity, brand awareness and retention. Going further the GaterTail Interactive Mobile marketing is premised upon: transparency – interactivity – immediacy – facilitation – engagement – co-creation – collaboration – experience and trust. These words define the migration from mass media to social media and are foundational in not only how information is consumed, but more importantly how that information is retained.

The GaterTail is a portable bar and grill built on a custom trailer that is equipped with six bar stools, a 48″ HDTV and a 250 Watt Stereo system. Now you may be thinking “How does that help my business grow?”. The answer is “It’s about face time people” and the GaterTail will give you the face time you have only dreamed of until now.

This custom trailer is designed to fit into trade-show booths, freight elevators, parking spaces or just about any venue where you need to market. The graphic “skins” can be changed out in moments allowing you to sell corporate sponsorships or advertising to cover costs it can all be pulled by something as small as a golf cart.

So, imagine yourself setting up a GaterTail at the next golf event, running your media on the HDTV, cooking up some hot dogs and passing out some drinks. All while your potential custom is relaxed on the bar stool and “ENGAGED” in the moment, you and your product or service.

Trade-Shows, Sports Events, High School Booster Clubs the list of venues goes on…

Head over to http://www.gatertail.net and check it out!

CDMworld can help you grow your business without the need to increase overhead.

When you become a CDMworld reseller you can provide your customers with private branded services and professional support for applications like Microsoft Exchange Email, Microsoft Dynamics CRM, Blackberry Enterprise Server, WebEx WebOffice, Web Design Services, Web Hosting, SEO consulting and more.

You can also provide powerful Cloud Computing and dedicated servers hosted in our secure data centers allowing you and your customer the benefits of the cloud computing model.

Do you want to grow your business?

Enjoy the benefits of being a CDMworld reseller and expand your service offerings in an instant.

Contact CDMworld today for more information.

CDMworld not only worked with this client to establish an on-line management system that would allow the company to easily manage projects, schedules, equipment, and notifications but we also created on-line blogs and search engine optimization solutions to generate new leads for business growth by leveraging existing technology investments. 

For more information on SaaS solutions contact CDMworld at 866-447-6953

Cloud Computing is normally billed on a consumption model and is usually billed like a utility (e.g. resources consumed, like electricity) or subscription (e.g. time based, like a newspaper) basis with little or no upfront cost. While a few cloud providers are now beginning to offer the service for a flat monthly fee as opposed to a utility billing basis, the most common billing process is that of consumption depending on the requirement of the company. The billing model for access to a server and operating system might be billed on a utility basis while access to an enterprise application is typically a simple per user charge that incorporates the underlying infrastructure.

The benefits of this time sharing style approach are low barriers to entry, shared infrastructure and costs, low management overhead, and immediate access to a broad range of applications. Users can generally terminate the cloud computing contract at any time (thereby avoiding return on investment risk and uncertainty) and the services are often covered by service level agreements (SLAs) with financial penalties which provide another level of assurance.

CDMworld offers Cloud Computing Services from servers to enterprise applications and point solutions. Contact CDMworld at 866-447-6953 extension 701 for more information.

CDMworld provides the foundational services needed by every business but until now only afforded by large enterprise. You can build a business by providing small and medium sized companies with enterprise level solutions such as business class e-mail, online databases, group calendar and scheduling, BlackBerry and Windows Mobile solutions, and even onsite technical support to any zip code in the United States or Canada. By providing these foundational services you have the opportunity to expand your offerings as you become the technical support center for their growing business.

Why does SaaS make sense for business?

• No Software to purchase
• No Hardware to purchase
• No ongoing maintainence costs
• Always the latest versions
• Full Tier 1,2, and 3 support
• Simple per user pricing
• Scale up or down as required
• Professional Point Solutions

CDMworld can provide you with the business plan, products, and support you need to be successful as a small, medium, or large consulting firm. Real Solutions, Real Business, Real Opportunity, Real Profits…CDMworld.