CDMworld

According to Wikipedia New Media Marketing is a relatively new concept used by businesses in developing an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as blogs, podcasts, message boards, and product reviews, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions.

One of the primary arguments to promote New Media Marketing is the premise that traditional advertising is losing its influence on consumers. Backed by statistical evidence demonstrating a growing trend of consumers making purchasing decisions off Internet research and referrals. These advocates strongly adhere to the notion that consumers are more inclined to believe feedback from like-minded peers than corporate marketing verbiage dispersed through traditional television, radio, direct mail, or newspaper advertising.

Although businesses would be exposing certain weaknesses to the marketplace by allowing individuals, or even competitors, to post critical comments, responding with an honest and transparent answer designed around solving the issue at hand may mitigate potential risks.

New Media Marketing is most effectively marketed by Internet-driven technology such as blogs, RSS, Web video productions, and podcasts.

The growing use of New Media marketing also means that there is a growing responsibility to manage brand and search engine reputation which is often overlooked in the management process.

Reputation management is the process of tracking an entity’s actions and other entities’ opinions about those actions; reporting on those actions and opinions; and reacting to that report creating a feedback loop. All entities involved are generally people, but that need not always be the case.

Reputation management has come into wide use with the advent of widespread computing.

Search Engine Reputation Management (or SERM) tactics are often employed by companies and increasingly by individuals who seek to proactively shield their brands or reputations from damaging content brought to light through search engine queries. Some use these same tactics reactively, in attempts to minimize damage inflicted by inflammatory (or “flame”) websites (and weblogs) launched by consumers and, as some believe, competitors.

Given the increasing popularity and development of search engines, these tactics have become more important than ever. Consumer generated media (like blogs) has amplified the public’s voice, making points of view – good or bad – easily expressed.

Search Engine Reputation Management strategies include:

* Search engine optimization (SEO)
* Online Content Management

Because search engines are dynamic and in constant states of change and revision, it is essential that results are constantly monitored.

Engagement marketing sometimes called “experiential marketing,” “event marketing”, “live marketing” or “participation marketing,” is a marketing strategy that directly engages consumers and invites and encourages consumers to participate in the evolution of a brand. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs. (See GaterTail Interactive Mobile Marketing Case Study)

Ultimately, engagement marketing attempts to connect more strongly consumers with brands by “engaging” them in a dialogue and two-way, cooperative interaction.

For decades, consumers would simply watch a commercial or look at a print ad that advertisers produced. That’s one-way communication and doesn’t qualify as engagement, where consumers participate, share, and actually interact with a brand. The brand and the “brand experience” are directly taken to them through interactive channels of retail, digital and live events. Rather than wait for the consumer to find it, the brand takes itself directly to the consumer with campaigns that resonate on a personal level.

Transparent marketing is a strategy used to personalize the content marketed to a customer by engaging them in Web 2.0 social media technologies such as blogs, live chat and product ratings. Through these web based technologies, companies are able to provide true transparency to their company and products, good or bad. In addition, they are able to build trusting and lasting relationships with their customers.

The GaterTail Interactive Mobile Marketing trailer (also referred to as the Branded Activity Trailer “BAT Trailer”) provides for the ultimate consumer experience by combining printing, publication, out-of-home, Internet marketing, point of sale, promotional items, digital marketing, In-game In-store demonstration, and Brand Ambassador Word of Mouth into a high quality mobile trailer footprint. The GaterTail can be combined with external events to create a fully immersed transparent consumer experience or can stand alone as “the event” creating the opportunity to engage with the consumer on many levels including site, sound, touch, interactivity, brand awareness and retention. Going further the GaterTail Interactive Mobile marketing is premised upon: transparency – interactivity – immediacy – facilitation – engagement – co-creation – collaboration – experience and trust. These words define the migration from mass media to social media and are foundational in not only how information is consumed, but more importantly how that information is retained.

Online Email Encryption

Protect sensitive data with secure, easy to use, policy-based email encryption.

Email has become the primary means of business communications and, as a result, the need to protect individual messages has increased significantly.

Computer usernames and passwords, financial data, medical histories, bank account numbers, legal documents, and other personal information is sent via email every day and ensuring the security of this information from email sender to the recipient is critical in avoiding a breach of data security and maintaining compliance with government regulations.

CDMworld highly secure policy-based email encryption service eliminates the constant threat of data theft and ensures your business is in compliance with the ever increasing number of new laws governing the electronic distribution of personal data.

Features

Policy-Based And On-Demand Email Encryption

CDMworld web-based email encryption service enables a company administrator to assign individual policies per employee, automatically applying encryption to the newly created emails and preventing users from having to remember to manually encrypt each email they send.

No intervention is required from the sender, as emails are scanned automatically searching for keywords associated with the specific policies selected.

This automated search guarantees that your corporate data policies are adhered to and administered properly each time.

Content-based policies:

• HIPPA: Medical records or other health related information
• GLBA: Financial data or bank account information
• SSN: Social security numbers
• PCI: Credit card data

Easy Account Administration

Should a user wish to manually encrypt an individual email which would not be included in the automated encryption policies, it can easily be done by including the word [encrypt] in any individual email’s subject line.

CDMworld online email encryption service can be setup quickly with just a few mouse clicks.

No technical knowledge is required and the small monthly, per user fee eliminates the high costs normally associated with secure messaging systems.

• Web-Based Policy Management: The content-based policies are managed from an online control panel which can be accessed on-demand from any computer with an internet connection.
• Automated Encryption Key: There’s no need to get the IT team involved with email encryption keys.

An encryption key is automatically generated each time a new email is created.

The encrypted message is then sent to the recipient and the new encryption key is sent to the Hosted Key Service simultaneously.

Upon receipt of the email, the authentication key is requested and the recipient is able to decrypt their message.

Ease Of Use

This automated online encryption service runs in the background, unseen by the user, but can also be initiated manually when required.

It does not require any new hardware or software installation, server monitoring, or encryption key management. Your technical team can spend their time on more strategic activities.

Content sensitive emails are automatically encrypted and decrypted without end user involvement.

However, should an email be deemed sensitive by the end user, it can be encrypted quickly and easily by including the word [encrypt] in the email’s subject line.

Low Cost

CDMworld email encryption service is subscription-based.

The small monthly per user fee ensures you pay for only the service you need – nothing more.*

The service can be purchased for a limited number of users or your entire office – it’s up to you.

No new hardware or software is required and there are no contracts to sign.

Any web browser and internet-enabled computer can be used.

*CDMworld hosted Exchange email service is required to enable email encryption.

The state of Massachusetts recently passed a law protecting its residents from the unlawful use or theft of private or financial data.

Law 201 CMR 17.00 pertains to “every person that owns or licenses personal information about a resident of the Commonwealth,” and requires “encryption of all transmitted records and files containing personal information that will travel across public networks, and encryption of all data containing personal information to be transmitted wirelessly.” ANY company which houses, manages, processes or distributes the personal data of Massachusetts residents is required to guarantee its protection.

The electronic transmission of a names, credit card numbers, bank account or debit card numbers, financial records, driver’s license numbers and social security numbers must not be distributed to others without encryption of the email in which it is contained.

Enforcement of this law will include up to a $5,000 fine per violation and up to $50,000 for each instance of improper disposal of personal data.

CDMworld’s highly secure, web-based email encryption service helps remove the risks associated with data loss, regulatory and corporate policy violations. Our policy-based email encryption service is easy to use, does not require any technical knowledge and eliminates the administrative overhead associated with traditional encryption systems. Emails can be encrypted on-demand by the end user, or by the company’s administrator using content-based policies which will automatically encrypt messages based on the use of sensitive or personal information.



CDMworld is excited to announce our newest product for growing your business, getting your message to the masses, and breaking through the information overload problem. It is called the GaterTail Interactive Mobile Marketing machine http://www.gatertail.net .

The GaterTail is a portable bar and grill built on a custom trailer that is equipped with six bar stools, a 48″ HDTV and a 250 Watt Stereo system. Now you may be thinking “How does that help my business grow?”. The answer is “It’s about face time people” and the GaterTail will give you the face time you have only dreamed of until now.

This custom trailer is designed to fit into trade-show booths, freight elevators, parking spaces or just about any venue where you need to market. The graphic “skins” can be changed out in moments allowing you to sell corporate sponsorships or advertising to cover costs it can all be pulled by something as small as a golf cart.

So, imagine yourself setting up a GaterTail at the next golf event, running your media on the HDTV, cooking up some hot dogs and passing out some drinks. All while your potential custom is relaxed on the bar stool and “ENGAGED” in the moment, you and your product or service.

Trade-Shows, Sports Events, High School Booster Clubs the list of venues goes on…

Head over to http://www.gatertail.net and check it out!

Are you a technology provider that wants to continue to grow your business without the headache of trying to hire a specialist on staff for every technology demand that might arise? Do you want to provide professional services that are rock solid and have 24×7 support?

CDMworld can help you grow your business without the need to increase overhead.

When you become a CDMworld reseller you can provide your customers with private branded services and professional support for applications like Microsoft Exchange Email, Microsoft Dynamics CRM, Blackberry Enterprise Server, WebEx WebOffice, Web Design Services, Web Hosting, SEO consulting and more.

You can also provide powerful Cloud Computing and dedicated servers hosted in our secure data centers allowing you and your customer the benefits of the cloud computing model.

Do you want to grow your business?

Enjoy the benefits of being a CDMworld reseller and expand your service offerings in an instant.

Contact CDMworld today for more information.

Do you have mission critical business data being managed by a spreadsheet? Does that data need to be shared with a larger team of people? Do you need that data to have the ability to utilize calendars, schedules, notifications, reporting, version control, file management, document management or task management?

Would you like to have a secure web location that allows you to share the data across your team without having any software to purchase, any hardware to purchase or any other capital investments? Would you like to be on-line with all your data in a matter of hours? Would you like to private brand the on-line application to your company?

CDMworld provides low cost applications hosting and development. We can take your spreadsheet and data and provide you with a fully hosted, secure, Software as a Service (SaaS) application in a matter of hours. You can start sharing your data in a robust database format that allows for reporting, calendars, schedules, tasks and so much more.

We are so confident that you will love the application we will even set up your application and data for FREE and give you a FREE trail. If you love it you just pay a simple monthly per user fee for hosting and support. If you don’t then you own us nothing.

Contact CDMworld today and let us show you how you can go from Spreadsheet to Collaboration today!

Providing professional wood restoration services to companies across the United States can be a daunting task. The need to schedule projects, people, equipment, and other resources across multiple locations can create administrative struggles and cut into customer service. This is exactly the problem one national wood restoration company was facing when it turned to CDMworld for an on-line solution.

CDMworld not only worked with this client to establish an on-line management system that would allow the company to easily manage projects, schedules, equipment, and notifications but we also created on-line blogs and search engine optimization solutions to generate new leads for business growth by leveraging existing technology investments. 

For more information on SaaS solutions contact CDMworld at 866-447-6953

CDMworld has announced that it will be providing online compliance management services to a national contractor on a software as a service (SaaS) basis. The project will cover a 300 million dollar expansion project that incorporates over 42 contractors. CDMworld has created an online on demand secure application that will allow for the management of compliance and regulatory data.

The application currently allows for the managment of environmental inspections and OSHA saftey managment proceedures. The CDMworld application provides for multi-layered user security and includes user profile customization and private branding for the contractor.

Some of the features of this application are:

• NPDES Stormwater Management
• Inspection Reporting
• Corrective Action Management
• Calendar and Scheduling across unlimited calendars
• Automated Notifications and Escalation
• OSHA Safety Managment
• Operator yearly physical tracking
• Equipment Management
• Small Tool Tracking

CDMworld is delivering the application on a per user pricing model that has already proven a return on investment within the first week of usage.The utilization of this SaaS electronic management system allows employees, subcontractors, and regulatory personnel controlled access to required documentation without the expense of overnight shipping or site visitation when document audit is required. This savings along with the savings of employee time used prior to the CDMworld application have an estimated cost savings of over one hundred thousand dollars across the life of the project.

The application requirements were communicated to the CDMworld team including the need to incorporate current data from disparate system and the entire application was fully deployed within three weeks of inception.

For more information contact CDMworld at 866-447-6953